We were taught to measure success narrowly.
Titles.
Numbers.
Milestones.
Achievements.
And to achieve them, we were shown a very specific way to operate:
Do more.
Push harder.
Optimise performance.
Fix the strategy.
Add another goal.
Don’t get me wrong - accomplishments matter.
Progress matters.
Taking action and aiming high absolutely matter.
But focusing only on those external markers - and succeeding mainly through effort and pressure - doesn’t tell the full story.
And over time, it starts to show.
You can have a title and recognition - and still feel quietly dissatisfied.
You can hit milestones - but feel exhausted by the pressure and mental overload it took to get there.
You can create strong results at work - while paying for them in your personal life.
Relationships get less attention.
Health slips down the priority list.
Life outside of work narrows.
And the longer this continues, the more obvious another pattern becomes.
This way of succeeding isn’t just unsustainable - it becomes ineffective.
Progress slows.
Growth becomes inconsistent.
The same outcomes require more effort than before.
Financially, the pattern often follows: growth splutters, becomes unpredictable, or demands more work for the same return.
If any of this sounds familiar, I’m glad you’re here.
Because once you recognise this pattern, the next question becomes unavoidable:
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What’s Actually Going On - And What Needs To Change?
So What’s Really Happening?
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The real problem isn’t ambition.
It isn’t wanting more.
And it isn’t about taking action, being proactive, or aiming high.
The problem is how success has been defined - and how it’s been built.
For years, success has been treated as something external to chase and construct from the outside in.
More effort.
More pressure.
More optimisation.
But real success doesn’t collapse because people stop trying.
It breaks down because the definition is incomplete - and the approach no longer works.
So let’s start by getting clear on what success actually means.
Real success has three essential qualities.
Without all three, it eventually breaks down.
Meaningful
Achievement alone stops being satisfying.
When results no longer connect to purpose, contribution, or impact, even winning feels empty.
Meaning isn’t a luxury.
It’s what gives ambition depth, direction, and longevity.
Sustainable
Success that relies on pressure, stress, or constant over-exertion will always come at a cost - to health, relationships, vitality, or peace of mind.
If success can’t support your life over time, it’s not actually success.
Profitable
Profitable success means your work translates financially.
Effort leads to real results.
Results lead to income.
And income creates freedom, choice, and stability.
Building this kind of success requires a fundamentally different way of operating.
You can’t create meaningful success by focusing only on outcomes.
You can’t create sustainable success by running on pressure.
And you can’t create profitable success long-term if your vision, inner conditioning, and way of operating are out of sync.
This level of success needs a different foundation.
A different way of operating.
A different starting point.
And this is exactly where my work begins.
Where I Come In:
I help ambitious, driven professionals and entrepreneurs build meaningful, sustainable, and profitable success -
success that works professionally, supports life personally, grows financially,
and holds up over time.
Not by lowering ambition.
But by changing how success is built and lived -
By learning a fresh, smarter way to move toward success.
The way that is energizing, fulfilling, and actually fun.
How I Work:
At Success From Within Ltd., my role is simple:
To give you a clear, step-by-step roadmap for creating meaningful, sustainable, and profitable success.
Depending on where you are right now and what you want to address first, there are different paths and entry points.
IRINA SANCHEZ DE LOZADA
CEO and Founder of Success From Within Ltd, Success Coach & Mentor, Leading Expert in State Mastery, Performance Physiology & Sustainable Success
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Why Am I The Best Person To Help You?
I won’t fill this space with a long list of qualifications or diplomas.
I know they don’t guarantee the results you’re looking for.
If you’re curious, you’re welcome to explore my background on my LinkedIn profile.Â
But here’s what I will say.
I know I can help you build meaningful, sustainable, and profitable success - because I’ve done it myself.
Not in a straight line.
Not without setbacks.
And not without investing serious time, money, and energy to figure out what actually works. (Read my full story here).
What also allows me to support my clients so powerfully - and help them create real results - is my background.
Through my years in the corporate world and as an entrepreneur, I’ve gained a deep understanding of pressure, performance, leadership, and responsibility.
I know what it feels like to operate at a high level.
To keep delivering.
To hold everything together.
Even when success starts to cost you your energy, your health, your relationships, or your sense of aliveness.
Even when the amount of effort you’re putting in no longer matches the results you’re getting.
Even when you start quietly questioning where you’re heading - and what it’s all for.
That’s where my work truly begins.
What truly differentiates me is this:
My work is grounded in areas most success models - and most coaches - completely miss.
State mastery.
Performance physiology.
And how your brain actually needs to be activated to perform, to strategise, and to unlock bigger visions.
This isn’t theory.
I’ve taken what I’ve learned through my own experience and through supporting hundreds of ambitious professionals and entrepreneurs over the last few years, and brought it all together into a fresh, science-based, practical system for succeeding differently in real life.
A way of moving forward that’s not only effective and efficient, but also energizing, simple, and genuinely enjoyable.
If you’re reading this, I don’t believe it’s by accident.
You’re here because something in you is ready for a different way of succeeding.
Ready for real, tangible success - built in a way that truly supports your life.
Then let me help you.
Let’s build a deeply successful life together.
One that doesn’t just look good on paper -
But actually feels incredible on the inside.
I know you’re ready.
You know it’s time.
Let’s just do it.Â
My Clients’ Success Stories:
