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WELCOME TO THE
“IS THIS IT?” MOVEMENT.
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For Ambitious Corporate Leaders, Founders & Entrepreneurs 40+ Who Know There’s More To Create, Experience & Contribute
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SHOW ME HOW TO MOVE BEYOND “IS THIS IT?” →YOU’VE SPENT DECADES BUILDING.
The career.Â
The business.Â
The reputation.Â
The home.Â
The financial security.
The relationships.Â
The family - or perhaps a marriage, a divorce, children, no children, another relationship, another beginning.
You’ve collected the promotions.
The milestones.
The holidays.
The photographs.
The stories.
From the outside, there may be very little to complain about.
And That’s Precisely What Makes What Happens Next So Confusing.
Because somewhere between another Monday morning...
another meeting...
another birthday...
another holiday you’ve been looking forward to...
a question appears.
Maybe while you’re sitting in traffic.
Maybe staring at your laptop after everyone else has logged off.
Maybe lying beside someone you love and wondering when everything became so predictable.
Maybe standing somewhere beautiful on holiday and noticing that even this doesn’t quite give you the feeling it once did.
At first, it might be barely audible.
“Is This It?”
Maybe it disappears for months.
Then comes back.
Maybe it’s no longer a whisper.
Maybe you’ve been asking it for years.
HERE’S THE PROBLEM.
TOO MANY AMBITIOUS PEOPLE ARE SETTLING INSIDE THE VERY LIFE THEY WORKED SO HARD TO BUILD.
Not because they aren’t ambitious.
Not because they’ve stopped wanting more.
But because somewhere along the way...
“THIS IS GOOD” BECAME A REASON NOT TO ASK “IS THIS IT?”
I have a great career. Why risk it?
The business is successful. Why want more?
My relationship is fine. What am I complaining about?
I’m healthy enough.
Life is good.
So They Settle.
They stay in the role while knowing they’re capable of greater leadership, influence and contribution.
They keep the business comfortable instead of creating the scale, freedom or impact they know is possible.
They stay in relationships that function - but no longer feel deeply alive.
Or remain single while quietly deciding that perhaps this part of life simply isn’t meant for them.
They keep postponing the adventures, experiences and things they’ve been saying they’ll do “one day.”
And slowly...
“GOOD ENOUGH” BECOMES A CEILING.
Not because their life is bad.
Because they stopped questioning whether it could be extraordinary.
BUT YOU’RE NOT HERE TO SETTLE.
If everything in every area of your life genuinely is:
“THIS IS IT.”
Beautiful.
Enjoy the hell out of it.
But if somewhere inside you know it isn’t...
don't talk yourself out of the question.
Ask It.
Of your career.
Your business.
Your leadership.
Your relationships.
Your health.
Your lifestyle.
Your contribution.
EVERY. SINGLE. AREA.
And when the honest answer is:
“NO. THIS ISN’T IT.”
You don't have to blow everything up.
You don't have to start your life again.
And you don't need to spend another ten years pretending you don't hear the question.
You Intentionally Create Your “THIS IS IT.”
Boldly. Courageously. Unapologetically.
WELCOME TO THE “IS THIS IT?” MOVEMENT.
This isn't a movement about constantly wanting more.
It isn't about chasing another achievement because what you have is never enough.
And it certainly isn't about destroying a perfectly good life in pursuit of something shinier.
It’s About Having The Courage To Ask The Question.
And knowing what to do when the answer is “No. Not anymore.”
Because sometimes “Is This It?” appears in your career.
Sometimes your business.
Sometimes your relationship.
Sometimes your health, lifestyle or sense of contribution.
Sometimes several areas at once.
The Question Isn’t The Problem.
Not knowing how to navigate what comes next is.
HI, I’M IRINA SANCHEZ DE LOZADA.
And I’ve Asked “Is This It?” Three Freaking Times.
The first time, I was at the peak of my corporate career - successful, recognised, rewarded...
and wondering: “Is this it?”
The second, I had built a successful, comfortable career-coaching business I genuinely loved...
and there it was again: “Is this it?”
And the third?
It wasn’t only about work anymore.
It was about how I wanted to live, lead, love, contribute, experience my life - and who I wanted to become next.
Three Thresholds. Years Of Searching, Experimenting And Wrong Turns.
And eventually - a way through.
BECAUSE HERE’S WHAT NOBODY TEACHES YOU.
There is a stage in the life of an ambitious person that almost nobody talks about.
I Call It The “Is This It?” Threshold™.
Nobody teaches you what this moment actually is.
Why it happens.
Where to begin.
What really needs to change - and what doesn’t.
Or how to move through it without blowing up the good parts of the life you’ve already built.
So people do what capable people do.
They try to figure it out themselves.
They ignore it.
Search harder.
Hire another coach.
Make another change.
Set another goal.
Change jobs.
Start something new.
Sometimes it helps.
But The Question Keeps Coming Back.
And that's the work I've spent years understanding.
Not how to help you escape your life.
How To Help You Navigate The Threshold - And Intentionally Create What Comes Next.
YOU DON’T NEED ANOTHER RANDOM ANSWER.
You need to understand where you are.
Know where to begin.
See what’s keeping you stuck.
And have one clear roadmap forward.
That Roadmap Exists.
And this is where my expertise comes in.
I’ve lived the “Is This It?” Threshold myself - and spent years understanding what it is, why it happens, what keeps ambitious people stuck there, and how to successfully navigate what comes next.
So you don’t have to spend years searching, second-guessing, making random changes or trying to piece the answer together yourself.
You Need A Clear, Practical Way Through.
A way to understand what’s actually happening.
Know what needs to shift - and what doesn’t.
And intentionally create what comes next without blowing up the good parts of the life you’ve already built.
So if you’re here because some part of you already knows...
“I’M NOT DONE YET.”
I’m Glad We’ve Met.
Because I have the very thing you need at this stage:
A clear, practical roadmap to navigate the “Is This It?” Threshold - and intentionally create what comes next.
YES - SHOW ME HOW TO NAVIGATE THE “IS THIS IT?” THRESHOLD!